The first step for every home seller: They must detach themselves from their home, like they no longer own it – they should consider that they’ve already moved on. When it’s time to list, the owner becomes the seller – the buyers now rule, and appealing to the broadest audience will get the most showings. It’s not a guarantee that it will drive the highest price so you ask: then why do it? Because it will increase the odds.
After 2 listing presentations recently, it is STILL so clear, that many home sellers look at Zillow to get their home “Zestimate”, Home Snap, Trulia – but clearly don’t go beyond to research what they can do to present their property to the market…
If buyers look on the internet and are not even tempted to view the property – that’s a problem.
This video is one of the most succinct, honest and solution driven presentations that I have seen: